Work History
2022
Marel
Marketing Strategy
Currently, I operate part-time as a digital marketing strategist at Marel. In that role, I'm responsible for their marketing campaigns globally.
2019 - Current
ab marketing
Consulting & Teaching
I own and operate a consulting company named ab marketing ehf, where I have worked in consulting and teaching marketing. The consulting has been for companies such as Reykjavik Excursions (Kynnisferðir), Cintamani, Pizzan, Tjarnargatan, and many others. I have also handled digital marketing for numerous organizations in over 80 countries. Through the company ab marketing, I have taught marketing and entrepreneurship for universities and private organizations in Iceland. Currently, AB marketing is my main job for a privet company that is confidential.
2020
Marketing specialist
University of Bifröst
In addition to my work for Reykjavík Excursions, I work as a consultant at Bifröst University. There I work as a specialist in the school's marketing department regarding branding-related tasks, communications, and customer journey. I also have a seat in the school's marketing council.
2021
Digital marketing director
Reykjavík Excursions
After working as a contractor on the company's digital transformation strategy, I was appointed to finish shaping and implementing the process for the company.
2020 - 2021
Director of Marketing
Icelandic Startups
I was hired as a marketing director for Icelandic Startups and was responsible for all the company's marketing performance from day one. In November 2020, the current C.E.O withdrew from the company, and I took her place in her absence from that time until April 2021, in parallel with the role of marketing director. Being able to work this closely with the grassroots of innovation in Iceland was incredibly rewarding and instructive.
2010 - 2020
Brand Manager | Director of Marketing
SÝN | Vodafone & Stöð 2
I started working for Vodafone in 2010 as an employee in the company technical center but was soon transferred from that role to specialized support for corporations and later to a department called "TV CORE" which oversees the operation of Vodafone's TV systems. After that, I took on the job of a project manager in Vodafone's marketing department, where I was responsible for the company's social media along with countless other projects. During the almost ten years I worked for the company, I worked at all levels, so it can be said that the experience from this workplace is extensive and good, from experience in dealing with customers in the front line to more complex negotiations with foreign parties and planning the vision regarding
Education
2022
Master’s degree
University of Bifröst
MS í leadership and management with an emphasis on project management
2013
Undergraduate studies
University of Bifröst
Business administration with an emphasis on marketing communication
Knowledge
Marketing
Sales
Strategy
Communications
Data Driven Marketing
Strengths
Solution-oriented
Organized
Service-mindedness
Leadership
Respect
Testimonials
Margrét Jónsdóttir Njarðvík
Rector
Phone 691 4646
Salóme Guðmundsdóttir
CEO of Icelandic Startups
Phone 8698001
Hulda Ragnheiður Árnadóttir
CEO of Natural Catastrophe Insurance of Iceland
Phone 8921110